Paid syndication platforms distribute content to their pre-developed networks by targeting buyers that fit the criteria we provide. These leads are self-selecting in that they exchange their contact information for the high-quality downloadable content that we give the network to promote.
Most companies now are driving awareness and demand generation efforts with content, relying most heavily on text-based formats including white papers/article posting, social media, blogs, newsletters, and case studies. The more progressive companies are using tactics that are higher in communication power and lower in competitive noise including video, photography, custom illustrations, illustrative animation, and infographics, for higher engagement and influence within target audiences. We can assist you to develop these premium content pieces and distribute them as part of your overall marketing automation strategy.
We can use your targeted keywords to monitor articles relevant to your industry, databasing and tagging your industry influencers (editors, bloggers, freelance writers) and the websites that publish them.
We can build relationships with your influencers in order to distribute press releases, product announcements, coupons, etc., that are relevant to their audiences, send them branded merchandise for specific marketing campaigns, holiday cards, invitations to press days, and more.
Websites can be evaluated for content contributor (guest blogging), online display advertising, and directory listing opportunities. If there is a blog, we can respond to relevant posts with links and information to your site as part of your link building plan.