We conduct keyword research to implement them on your web pages, blog posts and in premium content campaigns for improved organic search results, targeting those that have low competition.
Your paid and organic search campaigns are an important component of your marketing automation program. Getting a first page, organic search ranking for any keyword is more difficult than following a simple formula, but you can increase your odds by creating quality content, using well-researched keywords, and distributing it, thus generating backlinks. We can then direct your paid search spend to campaigns that work in tandum with your organic search goals, driving traffic to premium content pieces and content-supported products being marketed.
Other types of paid advertising that we can help you with include display (banner) ads on related websites and ad networks, retargeting campaigns, social media advertising, programmatic ad buying, and native advertising.
While you do not have to use marketing automation to have our expert team help you with your paid search campaigns, if you are using HubSpot, it becomes more critical that we manage it in order to leverage your paid search budget to drive traffic to premium content pieces that can convert visitors to leads, as well as, to supportive products being marketed.