We conduct interviews with your sales team to setup initial buyer personas in HubSpot and build out customer journeys. Your buyer personas will be adjusted on an ongoing basis according to our learnings from visitation metrics and actual sales.
In order to connect with and convert your target audience into customers and advocates, we must first decide how we want to ‘bucket’ them into buyer personas based upon shared goals that cross industries, titles and other demographics. Buyer personas are the key to everything we will do for your inbound marketing program.
We can get at your buyer personas from you and your sales team, or even talking to some of your customers. This research may be done first, before taking any other steps, or may be done simultaneous to our making improvements to your web design and setting up your HubSpot account. If we do not have enough information to setup your buyer personas, we can conduct primary market research on your behalf.
Over time as we gather data from your prospects' interactions with your website and premium content pieces and make purchases, our understanding of your buyer personas will become more clear, and the more effectively we can map your solution benefits to their goals, in order to influence their buying decisions.
Our market research expertise doesn’t stop with buyer persona research. We offer a comprehensive array of B2B and B2C qualitative and quantitative research.
▶Website/app usability testing
▶Image and equity tracking
▶New product evaluation/optimization
▶Product, package, tagline, logo and advertising testing
▶Attitude, awareness and usage studies.