The Internet has forever changed the game of sales. In chapter 1, get an introduction to what INBOUND MARKETING means for you and your business.
In chapter 2, understand how MARKETING AUTOMATION software can help you engage with potential customers who are not yet ready to buy.
In chapter 3, learn how RESPONSIVE WEB DESIGN is no longer just about making your website look good on mobile devices, but is changing how companies intelligently engage with their customers and potential customers online.
In chapter 4, understand how custom promotional products for EVENT MARKETING can leverage your marketing automation program for a complete, closed-loop marketing system.
In chapter 5, understand buyer persona MARKET RESEARCH and other types of primary research.
In chapter 6, understand how SEARCH ENGINE MARKETING can be used to improve the results of your marketing automation program.
In chapter 7, understand how VIDEO MARKETING can be leveraged to improve your marketing automation program, and how it can be monetized.
In chapter 8, understand how content SYNDICATION and INFLUENCER MARKETING can be leveraged to improve your marketing automation program.