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Chapter 3 - Responsive Web Design

Companies can now offer personalized website experiences to their audiences, serving relevant content to increase engagement and ROI.

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Responsive design is:


  • Making content fit all screens and device sizes.
  • Delivering personalized ("smart" or "dynamic") content that changes based on:
    • Lifecycle stage: First time visitor, Marketing Qualified Lead, Sales Qualified Lead, Customer
    • Contact lists: buyer persona, content viewed
    • Contact fields: name, birthday, anniversary
    • Location / country
    • Referral source
    • Device type