When people start a business it is because they see a problem and want to solve it, and they love what it is that they do for work. Very few people go into a new business thinking "I love sales!" and yet, finding a way to do sales - even if you never end up truly loving it - is a major necessity. This is what I love so much about inbound marketing and marketing automation software. It gives a way for those of us born without the "sales gene" to create a process for creating sales. The software helps to manage all the pieces that are needed - web design, email marketing, social marketing, content marketing - and the social channels - Facebook, LinkedIn, Twitter and Google+, primarily.