BIG BOOK OF INBOUND MARKETING: Chapter 1 - Intro to Inbound Marketing

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  • Inbound marketing has forever changed the way that businesses are marketing themselves.
  • Understand the advantages and disadvantages of inbound marketing.
  • Understand how the demand funnel works.

>>Content Marketing >>How-To Hive >>Native Advertising

How to Use Native Advertising for Branding

What is native advertising? What isn't native advertising? How do we measure success? Followed by native advertising examples.

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>>Content Marketing >>Social Media Marketing >>Influencer Marketing >>Search Engine Marketing >>Lead Generation >>How-To Hive

How Social Listening is the Key to Social Media Marketing, Content Marketing, Influencer Marketing and Lead Generation


One of the companies I worked for early in my career was a Software-as-a-Service (SaaS) company, iSearch, which had applicant tracking system (ATS) software. Back then, people still mailed in their resumes in droves and companies needed them scanned into their database to be searchable. The paper resumes would end up in the basement of the building where I worked, where they would be fed into a big scanner and then optical character recognition (OCR) software would convert the documents into computer text. From there, about 20 people at a time would manually check the scanned results to make sure it wasn't a mess. Today we no longer need people to manually input resumes into a database, however, we do need to manually database other things if we want to be successful digital marketers.

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>>Lead Generation >>How-To Hive >>Lead Nurturing

How To Plan an Automated Lead Nurturing Process

Source: Getty

An automated lead nurturing process moves leads through the sales funnel. Lead nurturing helps you to work with ToFu (top of funnel) leads so that they become MoFu (middle of funnel) leads, which then convert to BoFu (bottom of funnel) leads that sales can help to close.

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>>Content Marketing >>Expert Buzz >>Search Engine Marketing >>How-To Hive

How to Get on the First Page of Google Organic Search Results


Getting a first page, organic search ranking for any keyword is more difficult than following a simple formula, but you can increase your odds by creating quality content, using well-researched keywords, and working to distribute it, thus generating backlinks.
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>>Content Marketing >>Web Design >>Search Engine Marketing >>How-To Hive

If You Build It, Will They Come? Not Without Keyword Research

Many people don't understand the power of keywords in building out a website or blog. Marketers and business owners often are eager to throw up a website and describe their business and products or services in terms that they understand, in the way that they normally speak. Although the way they write makes sense to them, they aren't considering the 5,000 other ways that people describe their product or service categories. Additionally, you can't compete online without knowing what keywords to target as part of your content marketing and search engine marketing plans. If you need help with keyword research, we offer it as an ad hoc service or part of a larger digital marketing strategy. For more on this service go to Solutions > How to Promote Your Business.

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