BIG BOOK OF INBOUND MARKETING: Chapter 1 - Intro to Inbound Marketing

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  • Inbound marketing has forever changed the way that businesses are marketing themselves.
  • Understand the advantages and disadvantages of inbound marketing.
  • Understand how the demand funnel works.

>>Expert Buzz >>Lead Generation

Best Landing Pages Practices

There are three basic types of landing pages, one that is intended to convert you on-page, one that sends you to another page intended to convert you on-page, called a click-through or jump page, or one that is intended for you to share and make it go viral. Conversion typically means getting a name, email, and possibly other profiling information such as company, industry, location, what their biggest problem is, or other pre-determined questions.

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>>Content Marketing >>Expert Buzz >>Search Engine Marketing >>How-To Hive

How to Get on the First Page of Google Organic Search Results


Getting a first page, organic search ranking for any keyword is more difficult than following a simple formula, but you can increase your odds by creating quality content, using well-researched keywords, and working to distribute it, thus generating backlinks.
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>>Content Marketing >>Expert Buzz >>Demand Generation >>Marketing Automation >>Multi-Channel Marketing

Digital Marketing Experts Define the Latest Marketing Terminology

Are you confused by all the different types of digital marketing that people are talking about? Read these terms defined by various digital marketing experts. Do you agree/disagree or have something to add? Let us know in the comments!

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