BIG BOOK OF INBOUND MARKETING: Chapter 1 - Intro to Inbound Marketing

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  • Inbound marketing has forever changed the way that businesses are marketing themselves.
  • Understand the advantages and disadvantages of inbound marketing.
  • Understand how the demand funnel works.

>>Content Marketing >>How-To Hive >>Native Advertising

How to Use Native Advertising for Branding

What is native advertising? What isn't native advertising? How do we measure success? Followed by native advertising examples.

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>>Buzz Tools >>Social Media Marketing

Track Your Social Media Metrics and Those of Competitors with Rival IQ

I just test drove a tool for analyzing and tracking the growth of your social media profiles against competitors, Rival IQ. They give a free 7 day trial.

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>>Content Marketing >>Social Media Marketing >>Influencer Marketing >>Search Engine Marketing >>Lead Generation >>How-To Hive

How Social Listening is the Key to Social Media Marketing, Content Marketing, Influencer Marketing and Lead Generation


One of the companies I worked for early in my career was a Software-as-a-Service (SaaS) company, iSearch, which had applicant tracking system (ATS) software. Back then, people still mailed in their resumes in droves and companies needed them scanned into their database to be searchable. The paper resumes would end up in the basement of the building where I worked, where they would be fed into a big scanner and then optical character recognition (OCR) software would convert the documents into computer text. From there, about 20 people at a time would manually check the scanned results to make sure it wasn't a mess. Today we no longer need people to manually input resumes into a database, however, we do need to manually database other things if we want to be successful digital marketers.

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>>Wearables Marketing >>Market Research >>Mobile Marketing

Digital Marketing Research Roundup for January 2016

Need research data? Use the Market Research Tool to search over 100 market research firms' websites simultaneously.

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>>Expert Buzz >>Lead Generation

Best Landing Pages Practices

There are three basic types of landing pages, one that is intended to convert you on-page, one that sends you to another page intended to convert you on-page, called a click-through or jump page, or one that is intended for you to share and make it go viral. Conversion typically means getting a name, email, and possibly other profiling information such as company, industry, location, what their biggest problem is, or other pre-determined questions.

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Videos from our expert digital marketing team and outside experts

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 What's new in digital marketing research

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